Wealth Creation
Shares – A Beginners Guide

As costs fall, even more of us could be attracted to the appeal of investing directly into shares. But are such investments wise, or should we rely on other investment types for growth?

The brief success of technology stocks encouraged many to try their hand at direct investment. People jumped on the bandwagon in the belief that tech stocks were the way to make money. But as many found out, stock market investment is not without risk.

While shares offer the greatest potential for growth prospect for money, direct investment in the stock market is also the riskiest route to take. Markets can turn quickly without warning. If you are particularly adverse to risk this type of investment is probably not for you.

Shares could be worth considering once you've built a solid portfolio with a mixture of investments. You should consider savings accounts and ISA's as part of your overall portfolio to spread the overall risk.

There are a number of rules you should follow before investing:

  • Use money that you can afford to loose
  • Don't over extend yourself
  • Make thorough research
  • Be prepared to invest for the long-term
  • Be prepared to make mistakes
  • Spread your investments between a number of stocks
  • Be prepared to invest time. Direct investment takes more research than managed funds.

Getting Started

There are a number of sources of information for the beginner. Read the share columns within the quality press and learn from good commentators. Web sites offer educational workshops or help with jargon (www.stockacadamy.com). You could consider joining or forming an investment club. This could help pool the knowledge of a number of individuals and allow you to explore the markets without investing a huge amount.

While you're learning how the market works, practice a little. Create a phantom portfolio of between 6-10 shares. Select carefully and learn as much about the company as you can before making your imaginary purchases. Then monitor your shares daily taking note when prices change and more importantly, try to identify why? Ask whether you should have sold any shares and for what reason? Running a dummy portfolio will help you learn how to make decisions. 

The day will come when you are confident in your own mind that you have identified a particular share worthy of your money.

If in doubt you should seek advice from a stockbroker before buying shares.

A to Z Of Shares

A

AGM

An Annual General Meeting attended by the company's shareholders, where votes are held to re-appoint the directors, views are aired, resolutions passed and company matters discussed. An AGM is normally held 21 days after the annual report is published. 

Annual Reports and Accounts

All PLCs are obliged to make these available to shareholders. They set out the company's yearly financial performance.

At Best

Buying or selling at the best possible price in the market.

At Limit

Setting the minimum price at which you wish to sell, or the maximum price at which you wish to buy. 

B

Bargain

A deal struck between an investor and the market.

Base Rate

In the UK, it is the rate at which the Bank of England lends to the Retail Banks.

Bear

The opposite to bull. A "Bear Market" is a term used to describe a falling market, or one that is expected to fall. 

Bed and Breakfast

The practice, often for tax reasons, of selling a holding one evening to buy back, by agreement, the next morning. Originally devised as a means of limiting capital gains tax liabilities, it is now illegal.

Best Execution

The broker-dealer's commitment to the client to obtain the best price for the relevant order as quickly as possible. Deals must be dealt in a fair and timely manner. (i.e. dealing "at best")

Bid Price

Is the price at which an investor may sell shares to the market. The opposite is an ask-price. 

Blue Chip Stock

The general term given to a company that is regarded as stable, and consequently a safe investment. Blue chip companies are almost certainly large, profitable, conservatively managed, and well established. The term is originally American and refers to the highest valued poker chip.

Bond

The term used to refer to a security issued by a company or government that earns interest for the investor, and typically entitles the holder to repayment at maturity. 

Bourse

The Paris Stock Exchange, as well as some other European exchanges. The continental word for an exchange.

Broker

The intermediary agent between a market maker and an investor, who charges a commission for services provided.

Broker-Dealer

The term given to a member firm of the London Stock Exchange, which functions both as a market maker and as a stockbroker, but not simultaneously. 

Bull

The opposite to bear, and is usually referred to when talking about the market trend. A "bullish market" is one that has risen, or is expected to rise.

C

Call

A financial derivative instrument used in options trading. A call would give an investor the right, but not the obligation, to buy shares at a fixed price up to a predetermined date. The opposite of a "call" is a "put".

Capital Gain

The profit you make when you sell a stock. If you make a loss, it is called a Capital Loss. 

Capitalisation

Also known as a bonus issue in which a company issues fully paid shares to existing shareholders as a result of rearrangement of the company's capital structure. Sometimes also used to refer to the market capitalisation of the company - the number of shares in issue multiplied by the current share price.

Cash Dividend

A cash payment per share held. All cash dividends are paid to shareholders net of tax, which for UK equities is at a rate of 10%. 

Cash Ratio

The ratio of liquid assets to the current liabilities of a business. Liquid assets include cash, but also include quickly realisable assets, such as stocks and shares. The current liabilities of a business are its bank loans, overdraft and short-term debts for goods and services received. A favourable ratio means that the company is in a position to maintain its current obligations.

Certificate

The piece of paper that represents ownership of a stock.

Commission

The amount a broker-dealer charges a client for transactions. Commissions differ from broker to broker. 

Compliance

In the UK, all firms intending to trade on the Stock Exchange have to comply with the provisions of a compliance officer responsible for ensuring ongoing compliance within the firm.

Contract Notes

These are issued by Securities Houses as confirmations of orders executed, and are legal documents that should be retained by the client for tax purposes.

Coupon

The rate of interest attached to a bond or loan stock that an investor would receive until redemption. For example, Treasury 2.5% 2001 will pay interest of 2.5% per year until redemption in 2001. 

D

DTI

The Department of Trade and Industry, a government department that is responsible for commercial matters, like insider dealing.

Daily Official List

A London Stock Exchange publication, which details the day's trading activity of every share on the exchange.

Discount


Is the term used when the market price of a newly issued company is lower that its issue price. The opposite is known as dealing at a "premium". This term is also used where a share, valued by its P/E ration, is less than the sector's average. 

Dividend

A distribution of profits to company shareholders, usually shown in pence per share. Dividends are optional, and at the company's discretion. They may be distributed as cash, scrip or enhanced scrip dividends.

E

EGM

An Extraordinary General Meeting, that is any meeting of the company shareholders that is not the AGM.

EPS

Earnings Per Share, used to see how a company is performing in terms of value for shareholders. EPS is worked out by dividing total profits by the number of issued shares. 

Emerging Markets

The general term used to describe less well-established marketplaces.

Equity

An alternative name for stocks and shares.

Exposure

The risk that you take when buying and selling shares.

F

FSA

The Financial Services Authority is the regulatory body that oversees the investment industry. It was formerly called the SIB. 

FTSE

Financial Times Stock Exchange Authority. These firms are jointly responsible for the compilation and maintenance of the main stock indices reflecting the performance of the UK's top shares.

Final Dividend

The dividend paid by a company at the end of the financial year.

Financial Services Act 1986

An Act of Parliament designed to regulate investment business in the UK, it set up the Securities and Investment Board (SIB), which subsequently became the Financial Services Authority (FSA). 

Fiscal Year

Runs between 6th April and 5th April the following year. This period is used for assessment of income tax and capital gains tax.

Flotation

Is when a company's shares are offered to investors and quoted on a market exchange for the first time.

Fund Manager

An individual or company that invests money on behalf of clients. 

Futures Trading

The buying/selling of a product at a fixed price for a date in the future. This is deemed as a high-risk instrument.

G

Gearing

When a company's debts are expressed as a percentage of its equity capital. A high gearing would signify debts are high in relation to equity capital. Also known as leverage.

Gilts

Government issued bonds, and are so called because once upon a time the certificates were gilt edged.

Gross

Before the deduction of taxes or commissions.

Growth Stocks

Shares in companies in expanding sectors, which have high rates of growth and therefore high P/E ratios. 

H

Holding

All the shares you own in any one company.

Hostile Takeover

Where one company tries to buy another company against the latter's wishes.

I

IPO

Stands for Initial Public Offering, and is the offering of shares prior to a market debut. 

Inflation

A period of rising prices. It is mainly kept in check by the movement of interest rates.

Insider Dealing

The use of confidential, price sensitive information prior to it becoming publicly known, for financial gains. It is a criminal offence that carries a maximum sentence of seven years in jail or unlimited fines.

Interim Dividends

The company's distribution of profits to shareholders halfway through the financial year. 

Interim Report

All companies quoted on the stock exchange must release an interim report after the first 6 months of the financial year. It tends to concentrate on profitability and may or may not be used to justify an interim dividend.

L

LSE

An abbreviation for the London Stock Exchange.

Leverage

Also known as gearing, leverage is the realisation that a large return can be obtained from a relatively small outlay with risks attached. 

Limit Orders

Instructions to deal that stipulate the minimum or maximum price at which you want to buy or sell your shares.

Liquidity

Refers to how easy it is to trade in a stock. Liquid markets are those where there are a large number of people holding equities and a high volume of shares in the public domain.

Loan Stock

A bond issued by a company which bears a fixed rate of interest, but which may not be secured against any assets. 

M

Main Market

Is the London Stock Exchange, where over 2,600 shares are currently quoted.

Mandatory Quote Period

Currently 08:00 to 16:30 Monday to Friday, except holidays. Basically, it is when the London Stock Exchange is open. During this time, market makers are obliged to give quotes for securities on the exchange.

Market Capitalisation

The number of shares in an issue multiplied by the share price.

Market Size

The number of shares a securities house is willing to deal in at the quoted price. 

Meltdown

A catastrophic fall in the prices of shares. Black Monday, 19th October 1987, when the DJIA lost 23%, is an example.

Merges

When two companies form one entity and share assets, clients, debts, etc.

N

NET

The opposite of gross; it is the figure you receive after deductions have been made. 

New Issues

Companies that are coming to the market for the first time, or the issue of extra shares.

Nominal Value

This is the face value of the share, but bears no relationship to the value at which people are buying and selling the share. Also known as par value.

Nominee Company

A company that holds shares on behalf of its customers. The shares are held in the company's name, but it cannot trade them without the client's consent. 

O

Offer Price

Sometimes referred to as the ask price; it is the price at which an investor can buy from the market.

Ordinary Shares

The most common shares in issue, and reflect that the holder is a risk-bearing owner of the company.

Options

Are financial derivative instruments that allow investors to speculate on future movements of the underlying stocks. If you buy an option, you buy the right, but not the obligation to buy/sell the shares at a fixed price on or before a predetermined date. 

P

PTM

The Panel for Takeovers and Mergers. It is a body, which ensures that takeovers and mergers are conducted fairly on behalf of all shareholders.

PTM Levy

A nominal charge of 25 pence on deals with considerations of over £10,000, paid to the Panel for Takeovers and Mergers.

P/E Ration

Allows an investor to see how a company is performing, by dividing the share price by the company's EPS. A high P/E ratio suggests that the market positively views the future earnings of the company. 

Penny Shares

The term used to describe shares priced below one pound, deemed as speculative investments. Many stocks on smaller exchanges such as AIM are penny shares.

Portfolio

The range of shares that you hold in different companies across the market sectors.

Preference Shares

Are ranked higher than ordinary shareholders if the company is liquidated. They usually come with a fixed dividend. If there is a redemption date, i.e. when the investor gets the principal back, they are known as redeemable prefs. 

Premium

The opposite of a discount, refers to the increase in price of a newly issued stock. If used in the context of futures and options, the premium is the lump sum payable when purchasing a contract.

Prospectus

A document issued by, or on behalf of, a company when looking to invite potential investors into buying shares. Prospectuses are most commonly used during a flotation.

Proxy

A form, which allow shareholders to vote, even though they can't attend a meeting. The shareholder can nominate an individual or the Chairperson to vote.

Put

A financial derivative instrument used in options trading. A "put" would give an investor the right, but not the obligation, to sell shares at a fixed price up to a predetermined date. The opposite of a put is a call. 

R

Real Time

Without any delay. Real time prices are the current prices at which orders are being executed on the market.

Record Date

The date set when the registrar reviews which shareholders are entitled to benefits, for example, dividend.

Registrars

Companies whose job it is to maintain and update the company register. 

Return On Net Assets

The profit before interest and tax of a company, expressed as a percentage of net assets. To calculate net assets, add fixed assets plus current assets less liabilities owed to all except the shareholders. This is very similar to ROCE, except that long-term liabilities are included in the calculation. Detailed explanations of how these work should be sought from more specialist sources.

Risk

Is like probability. There is always a chance that the value of share will fall. Investors attempt to minimise the risk they impose on themselves by adopting investment strategies.

Risk Warning

The document that must be sent out to investors prior to dealing in options or warrants. It highlights the inherent risk involved in the trading of such volatile financial instruments. 

S

Securities

The general name given to stocks and shares issued by the company to investors (also referred to as equities).

Settlement

The process of transferring ownership of stock and cash between seller and buyer

Shares

Shares are also known as equities, stocks, holdings or securities. They indicate ownership of part of a company. 

Spread

The difference between the buy and sell prices.

Stag

The term used to refer to an investor who applies for a new issue in the hope of selling the stock quickly, in order to make a quick profit.

Stamp Duty

A government tax that is applicable to purchase at a rate of 0.5% for UK equities and 1% for Irish equities. 

Stocks

In the United Kingdom, fixed interest securities are stocks, whereas in America, they refer to equities, that is, what we would call shares.

Stock Exchange

This is a forum for the buying and selling of securities. In the United Kingdom, the main stock exchange is the London Stock Exchange. 

T

Tender Offer

An offer where potential investors are asked to stipulate the price per share that they are willing to pay.

Tracker Funds

Professionally run investment funds that attempt to emulate the performance of a specific share index. For example, the FTSE 100. Usually, they invest in companies in the same proportion that they constitute the index.

Traditional Stockbrokers

Firms that usually handle portfolios on a discretionary basis, offering advice and handling execution. 

V

Volume

Simply refers to the number of shares traded.

Volatility

Describes the propensity of a share to change price rapidly.

Y

Yield

The annual dividend or interest income received expressed as a percentage of the price of the instrument, i.e. bonds or shares. 

 

Subscribe to the Pink Finance monthly newsletter and keep abreast of what's new on the site by clicking here. Your address will not be shared with any third party and you may unsubscribe at any time.