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As costs fall, even more of us could be attracted to
the appeal of investing directly into shares. But are such investments
wise, or should we rely on other investment types for growth?
The brief success of technology stocks encouraged many
to try their hand at direct investment. People jumped on the bandwagon
in the belief that tech stocks were the way to make money. But as many
found out, stock market investment is not without risk.
While shares offer the greatest potential for growth
prospect for money, direct investment in the stock market is also the
riskiest route to take. Markets can turn quickly without warning. If you
are particularly adverse to risk this type of investment is probably not
for you.
Shares could be worth considering once you've built
a solid portfolio with a mixture of investments. You should consider savings
accounts and ISA's as part of your overall portfolio to spread the overall
risk.
There are a number of rules you should follow before
investing:
- Use money that you can afford to loose
- Don't over extend yourself
- Make thorough research
- Be prepared to invest for the long-term
- Be prepared to make mistakes
- Spread your investments between a number of stocks
- Be prepared to invest time. Direct investment takes more research
than managed funds.

Getting Started
There are a number of sources of information for the
beginner. Read the share columns within the quality press and learn from
good commentators. Web sites offer educational workshops or help with
jargon (www.stockacadamy.com). You could consider joining or forming an
investment club. This could help pool the knowledge of a number of individuals
and allow you to explore the markets without investing a huge amount.
While you're learning how the market works, practice
a little. Create a phantom portfolio of between 6-10 shares. Select carefully
and learn as much about the company as you can before making your imaginary
purchases. Then monitor your shares daily taking note when prices change
and more importantly, try to identify why? Ask whether you should have
sold any shares and for what reason? Running a dummy portfolio will help
you learn how to make decisions. 
The day will come when you are confident in your own
mind that you have identified a particular share worthy of your money.
If in doubt you should seek advice from a stockbroker
before buying shares.
A to Z Of Shares
A
AGM
An Annual General Meeting attended by the company's
shareholders, where votes are held to re-appoint the directors, views
are aired, resolutions passed and company matters discussed. An AGM is
normally held 21 days after the annual report is published. 
Annual Reports and Accounts
All PLCs are obliged to make these available to shareholders.
They set out the company's yearly financial performance.
At Best
Buying or selling at the best possible price in the
market.
At Limit
Setting the minimum price at which you wish to sell,
or the maximum price at which you wish to buy. 
B
Bargain
A deal struck between an investor and the market.
Base Rate
In the UK, it is the rate at which the Bank of England
lends to the Retail Banks.
Bear
The opposite to bull. A "Bear Market" is a
term used to describe a falling market, or one that is expected to fall. 
Bed and Breakfast
The practice, often for tax reasons, of selling a holding
one evening to buy back, by agreement, the next morning. Originally devised
as a means of limiting capital gains tax liabilities, it is now illegal.
Best Execution
The broker-dealer's commitment to the client to obtain
the best price for the relevant order as quickly as possible. Deals must
be dealt in a fair and timely manner. (i.e. dealing "at best")
Bid Price
Is the price at which an investor may sell shares to
the market. The opposite is an ask-price. 
Blue Chip Stock
The general term given to a company that is regarded
as stable, and consequently a safe investment. Blue chip companies are
almost certainly large, profitable, conservatively managed, and well established.
The term is originally American and refers to the highest valued poker
chip.
Bond
The term used to refer to a security issued by a company
or government that earns interest for the investor, and typically entitles
the holder to repayment at maturity. 
Bourse
The Paris Stock Exchange, as well as some other European
exchanges. The continental word for an exchange.
Broker
The intermediary agent between a market maker and an
investor, who charges a commission for services provided.
Broker-Dealer
The term given to a member firm of the London Stock
Exchange, which functions both as a market maker and as a stockbroker,
but not simultaneously. 
Bull
The opposite to bear, and is usually referred to when
talking about the market trend. A "bullish market" is one that
has risen, or is expected to rise.
C
Call
A financial derivative instrument used in options trading.
A call would give an investor the right, but not the obligation, to buy
shares at a fixed price up to a predetermined date. The opposite of a
"call" is a "put".
Capital Gain
The profit you make when you sell a stock. If you make
a loss, it is called a Capital Loss. 
Capitalisation
Also known as a bonus issue in which a company issues
fully paid shares to existing shareholders as a result of rearrangement
of the company's capital structure. Sometimes also used to refer to the
market capitalisation of the company - the number of shares in issue multiplied
by the current share price.
Cash Dividend
A cash payment per share held. All cash dividends are
paid to shareholders net of tax, which for UK equities is at a rate of
10%. 
Cash Ratio
The ratio of liquid assets to the current liabilities
of a business. Liquid assets include cash, but also include quickly realisable
assets, such as stocks and shares. The current liabilities of a business
are its bank loans, overdraft and short-term debts for goods and services
received. A favourable ratio means that the company is in a position to
maintain its current obligations.
Certificate
The piece of paper that represents ownership of a stock.
Commission
The amount a broker-dealer charges a client for transactions.
Commissions differ from broker to broker. 
Compliance
In the UK, all firms intending to trade on the Stock
Exchange have to comply with the provisions of a compliance officer responsible
for ensuring ongoing compliance within the firm.
Contract Notes
These are issued by Securities Houses as confirmations
of orders executed, and are legal documents that should be retained by
the client for tax purposes.
Coupon
The rate of interest attached to a bond or loan stock
that an investor would receive until redemption. For example, Treasury
2.5% 2001 will pay interest of 2.5% per year until redemption in 2001. 
D
DTI
The Department of Trade and Industry, a government department
that is responsible for commercial matters, like insider dealing.
Daily Official List
A London Stock Exchange publication, which details the
day's trading activity of every share on the exchange.
Discount
Is the term used when the market price of a newly issued company is lower
that its issue price. The opposite is known as dealing at a "premium".
This term is also used where a share, valued by its P/E ration, is less
than the sector's average. 
Dividend
A distribution of profits to company shareholders, usually
shown in pence per share. Dividends are optional, and at the company's
discretion. They may be distributed as cash, scrip or enhanced scrip dividends.
E
EGM
An Extraordinary General Meeting, that is any meeting
of the company shareholders that is not the AGM.
EPS
Earnings Per Share, used to see how a company is performing
in terms of value for shareholders. EPS is worked out by dividing total
profits by the number of issued shares. 
Emerging Markets
The general term used to describe less well-established
marketplaces.
Equity
An alternative name for stocks and shares.
Exposure
The risk that you take when buying and selling shares.
F
FSA
The Financial Services Authority is the regulatory body
that oversees the investment industry. It was formerly called the SIB. 
FTSE
Financial Times Stock Exchange Authority. These firms
are jointly responsible for the compilation and maintenance of the main
stock indices reflecting the performance of the UK's top shares.
Final Dividend
The dividend paid by a company at the end of the financial
year.
Financial Services Act 1986
An Act of Parliament designed to regulate investment
business in the UK, it set up the Securities and Investment Board (SIB),
which subsequently became the Financial Services Authority (FSA). 
Fiscal Year
Runs between 6th April and 5th April the following year.
This period is used for assessment of income tax and capital gains tax.
Flotation
Is when a company's shares are offered to investors
and quoted on a market exchange for the first time.
Fund Manager
An individual or company that invests money on behalf
of clients. 
Futures Trading
The buying/selling of a product at a fixed price for
a date in the future. This is deemed as a high-risk instrument.
G
Gearing
When a company's debts are expressed as a percentage
of its equity capital. A high gearing would signify debts are high in
relation to equity capital. Also known as leverage.
Gilts
Government issued bonds, and are so called because once
upon a time the certificates were gilt edged.
Gross
Before the deduction of taxes or commissions.
Growth Stocks
Shares in companies in expanding sectors, which have
high rates of growth and therefore high P/E ratios. 
H
Holding
All the shares you own in any one company.
Hostile Takeover
Where one company tries to buy another company against
the latter's wishes.
I
IPO
Stands for Initial Public Offering, and is the offering
of shares prior to a market debut. 
Inflation
A period of rising prices. It is mainly kept in check
by the movement of interest rates.
Insider Dealing
The use of confidential, price sensitive information
prior to it becoming publicly known, for financial gains. It is a criminal
offence that carries a maximum sentence of seven years in jail or unlimited
fines.
Interim Dividends
The company's distribution of profits to shareholders
halfway through the financial year. 
Interim Report
All companies quoted on the stock exchange must release
an interim report after the first 6 months of the financial year. It tends
to concentrate on profitability and may or may not be used to justify
an interim dividend.
L
LSE
An abbreviation for the London Stock Exchange.
Leverage
Also known as gearing, leverage is the realisation that
a large return can be obtained from a relatively small outlay with risks
attached. 
Limit Orders
Instructions to deal that stipulate the minimum or maximum
price at which you want to buy or sell your shares.
Liquidity
Refers to how easy it is to trade in a stock. Liquid
markets are those where there are a large number of people holding equities
and a high volume of shares in the public domain.
Loan Stock
A bond issued by a company which bears a fixed rate
of interest, but which may not be secured against any assets. 
M
Main Market
Is the London Stock Exchange, where over 2,600 shares
are currently quoted.
Mandatory Quote Period
Currently 08:00 to 16:30 Monday to Friday, except holidays.
Basically, it is when the London Stock Exchange is open. During this time,
market makers are obliged to give quotes for securities on the exchange.
Market Capitalisation
The number of shares in an issue multiplied by the share
price.
Market Size
The number of shares a securities house is willing to
deal in at the quoted price. 
Meltdown
A catastrophic fall in the prices of shares. Black Monday,
19th October 1987, when the DJIA lost 23%, is an example.
Merges
When two companies form one entity and share assets,
clients, debts, etc.
N
NET
The opposite of gross; it is the figure you receive
after deductions have been made. 
New Issues
Companies that are coming to the market for the first
time, or the issue of extra shares.
Nominal Value
This is the face value of the share, but bears no relationship
to the value at which people are buying and selling the share. Also known
as par value.
Nominee Company
A company that holds shares on behalf of its customers.
The shares are held in the company's name, but it cannot trade them without
the client's consent. 
O
Offer Price
Sometimes referred to as the ask price; it is the price
at which an investor can buy from the market.
Ordinary Shares
The most common shares in issue, and reflect that the
holder is a risk-bearing owner of the company.
Options
Are financial derivative instruments that allow investors
to speculate on future movements of the underlying stocks. If you buy
an option, you buy the right, but not the obligation to buy/sell the shares
at a fixed price on or before a predetermined date. 
P
PTM
The Panel for Takeovers and Mergers. It is a body, which
ensures that takeovers and mergers are conducted fairly on behalf of all
shareholders.
PTM Levy
A nominal charge of 25 pence on deals with considerations
of over £10,000, paid to the Panel for Takeovers and Mergers.
P/E Ration
Allows an investor to see how a company is performing,
by dividing the share price by the company's EPS. A high P/E ratio suggests
that the market positively views the future earnings of the company. 
Penny Shares
The term used to describe shares priced below one pound,
deemed as speculative investments. Many stocks on smaller exchanges such
as AIM are penny shares.
Portfolio
The range of shares that you hold in different companies
across the market sectors.
Preference Shares
Are ranked higher than ordinary shareholders if the
company is liquidated. They usually come with a fixed dividend. If there
is a redemption date, i.e. when the investor gets the principal back,
they are known as redeemable prefs. 
Premium
The opposite of a discount, refers to the increase in
price of a newly issued stock. If used in the context of futures and options,
the premium is the lump sum payable when purchasing a contract.
Prospectus
A document issued by, or on behalf of, a company when
looking to invite potential investors into buying shares. Prospectuses
are most commonly used during a flotation.
Proxy
A form, which allow shareholders to vote, even though
they can't attend a meeting. The shareholder can nominate an individual
or the Chairperson to vote.
Put
A financial derivative instrument used in options trading.
A "put" would give an investor the right, but not the obligation,
to sell shares at a fixed price up to a predetermined date. The opposite
of a put is a call. 
R
Real Time
Without any delay. Real time prices are the current
prices at which orders are being executed on the market.
Record Date
The date set when the registrar reviews which shareholders
are entitled to benefits, for example, dividend.
Registrars
Companies whose job it is to maintain and update the
company register. 
Return On Net Assets
The profit before interest and tax of a company, expressed
as a percentage of net assets. To calculate net assets, add fixed assets
plus current assets less liabilities owed to all except the shareholders.
This is very similar to ROCE, except that long-term liabilities are included
in the calculation. Detailed explanations of how these work should be
sought from more specialist sources.
Risk
Is like probability. There is always a chance that the
value of share will fall. Investors attempt to minimise the risk they
impose on themselves by adopting investment strategies.
Risk Warning
The document that must be sent out to investors prior
to dealing in options or warrants. It highlights the inherent risk involved
in the trading of such volatile financial instruments. 
S
Securities
The general name given to stocks and shares issued by
the company to investors (also referred to as equities).
Settlement
The process of transferring ownership of stock and cash
between seller and buyer
Shares
Shares are also known as equities, stocks, holdings
or securities. They indicate ownership of part of a company. 
Spread
The difference between the buy and sell prices.
Stag
The term used to refer to an investor who applies for
a new issue in the hope of selling the stock quickly, in order to make
a quick profit.
Stamp Duty
A government tax that is applicable to purchase at a
rate of 0.5% for UK equities and 1% for Irish equities. 
Stocks
In the United Kingdom, fixed interest securities are
stocks, whereas in America, they refer to equities, that is, what we would
call shares.
Stock Exchange
This is a forum for the buying and selling of securities.
In the United Kingdom, the main stock exchange is the London Stock Exchange. 
T
Tender Offer
An offer where potential investors are asked to stipulate
the price per share that they are willing to pay.
Tracker Funds
Professionally run investment funds that attempt to
emulate the performance of a specific share index. For example, the FTSE
100. Usually, they invest in companies in the same proportion that they
constitute the index.
Traditional Stockbrokers
Firms that usually handle portfolios on a discretionary
basis, offering advice and handling execution. 
V
Volume
Simply refers to the number of shares traded.
Volatility
Describes the propensity of a share to change price
rapidly.
Y
Yield
The annual dividend or interest income received expressed
as a percentage of the price of the instrument, i.e. bonds or shares. 
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