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Guide to ISAs
For many savers, the tax efficient Individual Savings
Account (ISA) will be their first experience of putting money away.
The ISA is the mainstay for tax-efficient
investment of the future and it is important that both small and large
investors alike come to understand the workings of this product.
The first thing to remember about ISAs is that
they, like PEPs, are not merely savings plans but provide a wrapper
that shelters the investment contained inside from tax.
What is an ISA?
The reasons why it might be a good idea to invest in
an ISA are much the same for any investment - that it will allow individuals
to save for a particular objective such as building cash reserves. The
particular benefits of ISAs are that they will be tax free and exempt
from both Capital Gains Tax on investment growth and Income Tax on any
interest paid into the account.
How ISAs Work
The products which can be wrapped up in an ISA principally
are Unit Trusts - but many more asides. ISAs can be used to protect bank
and building society deposit accounts, National Savings and Life Assurance
policies. 
The government restricts the sum that can be invested
into an ISA in order to limit the amount of tax revenue it will lose.
Elements of ISAs
Savings
- Investors can put in £3,000 a year
with the interest added tax-free. These accounts will run like any other
savings plans and provide a low but relatively reliable return. Money
can be withdrawn at any time but once removed cannot be put back.

Shares
- The entire ISA allowance of £7000 can be
invested into the equities. The money is then used to buy shares in
quoted companies, unit and investment trusts, which may include corporate
bonds and gilts. Shares can also be transferred into the ISA, that have
been bought through company share option schemes. Theres no capital
gains tax to pay on any profit made on these investments, and for the
first five years, a dividend credit of 10% will be added.
Life Assurance
- Up to £1000 a year can be paid in premiums
to fund a life insurance policy, either as a regular savings plan or
a one-off lump sum. The tax savings relate to the shares that the money
is invested in.

Warning!
If you open a separate Cash Mini ISA, this means that
your Share ISA contribution that year must also be in the form of a Mini
ISA- with a maximum contribution limit of £3000
If you place just £1 in a Cash Mini ISA, you will
reduce the amount you can put in the share ISA from £7000 to £3000.
Some institutions may be offering tempting rates and special incentives
to open a cash ISA. Before accepting such offers, be aware of the consequences
this will have on your flexibility to contribute to a Share Investment
ISA.
Mini or Maxi
Mini ISA
- Each part of an ISA can be from a different provider
in effect giving the investor three mini-ISAs instead of one large one.
Investors may also choose to take up one of the options and not bother
with the other two parts. Once a Mini ISA is chosen, the investors are
locked into the Mini route for that year.

Maxi ISA
- All parts of the ISA are bought through one provider.
The same cash and insurance limits apply as with the Mini, but it is
possible to ignore one or more of the parts and put up to £7000
into shares. If an investor wishes to invest more than £3000 in
shares they must go for a Maxi ISA.
CAT Marks
Some ISAs will carry a CAT mark. It is not a seal of
approval ensuring that these plans are better than others, it is instead
an indication that Costs, Accessibility and Terms are all reasonable.
The intention is that a product that meets the “CAT” standard
will be clear and straightforward. These are issued by the government
but are not a guarantee of future returns. Money can be lost in a CAT-marked
scheme just as easily as in any unmarked scheme.
Cash CAT
Costs
No one-off or regular charges, except those for replacement
items such as lost statements or plastic cards. 
Access
Investors must have access to their money within 7 working
days. Minimum deposits must be no higher than £10.
Terms
The rate of interest must be linked to the base rate
and mustn’t fall any more than 2% below it.
Insurance CAT
Costs
Annual charge no more than 3%. No other charges allowed. 
Access
Minimum premium can be no higher than £25 a month
or £250 per year.
Terms
Anyone cashing in during the early years should get
a return based on how much they have paid in. After 3 years the surrender
value must at least return the premiums paid in.
Share Cat
Costs
Only one charge is allowed, an annual fee of no more
than 1% of the value of the fund.
Access
Minimum saving no more than £500 lump sum or £50
per month. 
Terms
Units and shares to be single-priced at mid-market prices
( no bid offer spread). Investment risk must be highlighted in literature.
ISAs without CAT marks
Although CAT marks provide savers with set minimum standards,
they also limit the flexibility of the plans.
For example, anyone providing a CAT marked equity ISA
will probably run it as a tracker fund, keeping costs low and eliminating
the need for a fund manager to pick and choose investments. Sophisticated
investors putting more than the minimum into the equity part of their
ISA may prefer one that is not CAT marked so that, although they may be
paying more in charges, they will have a fund management team looking
after the investments. 
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